RAD // IDENTITY DESIGN

Logo design and collaterals for a sneaker brand named 'RAD'.

History has seen many disruptors- who challenge the normal, the status quo, through music, art, protest, and fashion. Rad is a brand for these style disruptors. It stands out from global sneaker brands by being 100% Indian in material, process and design, with an aesthetic that is bold and modern.

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The logotype has been handwritten and is inspired by spray painted typography.

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Rad works on sourcing the best quality leather. For a brand so focused on material and texture, a simple printed shoe box would not do. Holographic silver foil has been used, and it brings colour, texture and sleekness to its collaterals.

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