RAD // IDENTITY DESIGN
Logo design and collaterals for a sneaker brand named 'RAD'.
History has seen many disruptors- who challenge the normal, the status quo, through music, art, protest, and fashion. Rad is a brand for these style disruptors. It stands out from global sneaker brands by being 100% Indian in material, process and design, with an aesthetic that is bold and modern.
The logotype has been handwritten and is inspired by spray painted typography.
Rad works on sourcing the best quality leather. For a brand so focused on material and texture, a simple printed shoe box would not do. Holographic silver foil has been used, and it brings colour, texture and sleekness to its collaterals.